Snapchat

1. Unique Concept: Snapchat allows users to share photos and messages that disappear after they’re viewed. It’s about living in the moment and sharing it without the pressure of leaving a permanent digital footprint.
2. Target Audience: Our primary audience is the younger generation who are looking for more genuine and playful ways to communicate online, different from traditional social media platforms.

Core Features of Snapchat

1. Ephemeral Messaging: The cornerstone of Snapchat. Messages and pictures disappear after they’ve been viewed, fostering a more natural and free-flowing form of communication.
2. User Engagement: Our users are highly engaged, often checking Snapchat numerous times throughout the day to stay connected with friends.
3. Privacy Focused: By design, Snapchat respects user privacy. It doesn’t promote user data permanence, which appeals to privacy-conscious users.

Market Opportunity and Growth Potential

1. Growing User Base: Snapchat has rapidly gained popularity among teens and young adults, a demographic highly sought after by advertisers.
2. Potential for Monetization: There’s immense potential for monetization through innovative advertising that resonates with our audience without disrupting their experience.
3. Global Reach: We’re not just a hit in the United States; we have the potential to expand globally, tapping into a universal desire for authentic communication.

Technical Innovation and Scalability

1. Innovative Technology: We’re at the forefront of photo and video technology on mobile devices, constantly improving user experience.
2. Scalability: Our infrastructure is built to scale, supporting a growing global user base and the introduction of new features seamlessly.

Vision for Snapchat

“Our vision for Snapchat is bold. We’re not just creating an app; we’re fostering a new language of communication. Imagine a platform that’s as spontaneous and real as your conversations. A digital space where moments are shared, not stored. We’re inviting you to invest in a future where communication is more human, more playful, and more authentic. Join us in redefining the social media landscape.”

In this pitch, Spiegel would highlight Snapchat’s unique value proposition, its appeal to a younger, privacy-conscious audience, and the vast potential for growth and monetization in the burgeoning social media market.